My Services for Sellers

As a listing agent, my extensive marketing plan, knowledgeable pricing strategies, and unique promotion ideas, gives homeowners the opportunity to achieve the maximum return for his or her property.

Home Presentation

Getting your home prepared to sell is as important as any marketing I can do. Therefore, during our first meeting, I will begin making a list of what buyers in your area expect when they are buying a home, so we can make sure your home checks off as many of those boxes as possible. I have a team ready to help you with as much of that as possible, from changing out lightbulbs and trimming trees to painting and grouting. We will chip in and help too! Our goal is to have your home shine without you getting overwhelmed.

Staging

Organizing your home so buyers can see the potential in every room is important for appealing to the widest pool of buyers. How you live in a room may be different than how we stage the room to sell. My staging team (whom I have known since I was 13 and have an amazing relationship with – which benefits you!) and I have a great eye for design and together we will make a plan to have your home stand out.

Photography

My photographer is top notch when it comes to telling the visual story of your home. I expect perfection when it comes to property marketing photos and my photographer delivers. In addition, he creates a video for properties that qualify for my luxury marketing program.

Floorplan

For properties that qualify for my luxury marketing program, I will invest in a 3D floorplan of your home. With over 90% of buyers looking at properties online before they ever get in the door, and because there are so many people relocating to our area, having a floorplan that they can virtually walk through will have potential buyers bookmarking your home and wanting a live tour.

Online Marketing

Because so many buyers are looking online, we want to make sure your listing shows up everywhere they are. Therefore, I employ advanced listing syndication which lists your property on dozens of different websites globally. Compass is one of the most prominent relocation companies for Microsoft, which is also a fantastic marketing tool for your listing. I am also a member of the Compass relocation team which allows me to connect available properties with potential buyers from all over the world.

Print Marketing

Although online marketing is critically important, print marketing is also essential. With my photographer’s beautiful photos, I create house flyers for both inside and outside the home. Special feature cards are placed throughout the home highlighting your home’s features that may not be apparent. I also announce your home listing through door hangers through the neighborhood inviting everyone to the open house or a just listed card. Buyers can come from anywhere and I utilize print marketing to get the word out.

Open Houses

Getting your home prepared to sell is as important as any marketing I can do. Therefore, during our first meeting, I will begin making a list of what buyers in your area expect when they are buying a home, so we can make sure your home checks off as many of those boxes as possible. I have a team ready to help you with as much of that as possible, from changing out lightbulbs and trimming trees to painting and grouting. We will chip in and help too! Our goal is to have your home shine without you getting overwhelmed.

Agent-to-Agent Marketing

One of the best ways to get your home sold is to make sure as many local agents with potential buyers see it. My office (which has about 75 agents) has a sales meeting each Monday where we share our listings with the team. Not every office does this and I have found it is a strong benefit resulting in home sales. In addition, I hold a brokers’ open which is essentially an open house for agents – another great way to get more eyes on your listing!

Communication

Sellers like to hear what is happening with their listing. To that end, I provide a traffic report plus I will update you immediately if we receive feedback from a showing. I will also compile a Marketing Activity Report for you on a weekly basis that shows where your listing is in terms of other homes that have gone on or off the market, hits on your listing from the web, and of course, compile information on the showings, sign calls, and inquiries I received that last week.

When you list your home with me, you can rest assured I have all the bases covered and have implemented a plan for your unique property, designed to get it sold!

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